Our Top Indie Beauty Trends for 2017


On this #TBT (throwback Thursday), we're reminiscing about our time at Indie Beauty Expo LA in January and the incredible folks we rounded up for a thoughtful discussion on the latest trends in indie beauty. Our founder Brandie Gilliam was joined by (L to R) Co-Founders of How You Glow Jessie De Lowe and Tara Sowalty, Model & Co-Creator of the Black Mirror Project Deddeh Howard, Founder of The Detox Market Romain Gaillard, and Makeup Artist & Author of The Green Beauty RulesPaige Padgett. Here's our top 10 "trends" that we think you'll be seeing even more of in the world of indie beauty this year and beyond:

  1. Authenticity
  2. "No makeup" makeup looks
  3. Diversity
  4. Cannabis in skincare
  5. Organic plant-based ingredients as the standard
  6. Innovative approaches to sourcing ingredients without negative long-term environmental impacts
  7. Seasonal skincare routines
  8. Small businesses choosing to cap their growth and remain true to their values
  9. Waterless skincare
  10. Self-care practices

Photography by Max of Max and Me